Alibaba tests paid AI appetite with US$30 annual QwenWork subscription

The QwenWork logo during the World Artificial Intelligence Conference in Shanghai on July 17. Photo: AFP

Minxiao Chang in Shenzhen

Alibaba Group Holding is asking app users to open their wallets for its artificial intelligence office assistant QwenWork , as the Chinese technology giant tests whether businesses and consumers are ready to pay for its digital assistant.

The e-commerce giant’s Qwen app now offers three membership tiers for QwenWork, with annual plans ranging from 200 yuan (US$29.6) to 1,499 yuan for its flagship version, according to the listing on Apple’s App Store.

Users can also buy extra video generation credits, priced between 26 yuan and 968 yuan, depending on usage limits.

This comes after Alibaba earlier this month opened public testing for QwenWork, initially offering the work productivity AI agent free of charge to accelerate adoption.

The Qwen chatbot remains free to use. Alibaba, which owns the South China Morning Post, did not immediately respond to a request for comment on Tuesday.

Running large language models and multi-modal agents at scale requires vast computing resources, making monetisation critical to offsetting rising infrastructure costs as the technology matures.