AOC raises monitor prices in China starting this month

AOC raises monitor prices in China as component costs increase

© AOC

AOC has notified distributors in China that prices for its entire monitor lineup are being adjusted. The change took effect on August 1, 2026, according to a notice issued by Edmond Technology (Wuhan), the company responsible for AOC monitor operations in China.

The notice says AOC is facing higher costs for upstream components including chips and motherboards. The company also cited broader increases in monitor raw material costs while saying the adjustment is required to maintain product quality and service.

Price Increase Notice

Dear Customers,

Hello!

Thank you for your continued recognition and support of the AOC brand. We greatly value our cooperation with you and remain committed to providing you with high-quality products and services.

Recently, due to changes in the market environment, the cost of upstream components such as chips and motherboards has increased, resulting in higher raw material costs for monitor products. To ensure product quality and service stability, and to continue providing you with high-standard, high-value products and services, we have had to make appropriate adjustments to the prices of our products or services.

After careful consideration, the company has decided to increase the prices of all AOC monitor products starting August 1, 2026, with the specific increase depending on the product.

Thank you again for your understanding and support. We look forward to continuing our cooperation with you.

Edmond Technology (Wuhan) Co., Ltd. – August 1, 2026 (translation)

The wording confirms that the increase applies to all AOC monitor products. This means both entry-level office models and gaming displays sold under the AGON series are affected. AOC did not disclose specific percentage increases or new suggested retail prices.

© ChannelGate
Original Letter

Panel supply for consumer monitors has also tightened as some production capacity shifts toward automotive and large commercial displays. Driver ICs, power components and backlight modules are reportedly becoming more expensive as well.

For now, the announcement appears to concern AOC’s Chinese distribution channel. There is no confirmation that AOC will introduce equivalent price increases in other regions.

Source: ChannelGate