TrendForce's latest NAND Flash industry research reveals that AI server demand remained steady in the second quarter of 2026—particularly for enterprise SSDs—resulting in a supply shortage across the NAND Flash market. This allowed suppliers to raise ASPs significantly through contract negotiations. As a result, the combined revenue of the top five publicly listed NAND Flash brands rose 77% QoQ to US$68.87 billion.

Looking ahead to the third quarter, demand from smartphones and PCs is expected to remain weak as higher BOM costs push up device prices. However, demand from AI servers for enterprise SSDs remains strong. Meanwhile, suppliers are generally prioritizing capital expenditure on DRAM and HBM, limiting new NAND Flash capacity. ASPs are therefore expected to continue supporting overall industry revenue growth in the third quarter.