AMD's upcoming B550 desktop chipset, which plays second-fiddle to the premium X570, could bring relief to gaming PC builders wanting to put together 3rd gen Ryzen desktops with PCI-Express gen 4.0 graphics and M.2 SSD connectivity on the cheap. Pricing of a handful ASUS B550 motherboards was leaked to the web by Australian retailer ICIT.net.au, who listed the somewhat premium ASUS ROG Strix B550-F Gaming for $262.90, including GST (converts to USD $167 including all taxes). The retailer also lists TUF B550-Plus Gaming and Prime B550M-A at the same exact price, which could be pre-launch inflation (so we're going by the price of what could be the best-endowed SKUs among the three).

If this pricing holds up, B550 based boards could launch at prices close to those of B450 boards at launch. The B550 is AMD's mid-range desktop chipset that is expected to enable PCI-Express gen 4.0 at least where it matters the most (the main x16 slot and the M.2 slot that's wired to the AM4 SoC). Reports dating back to Q3-2019 point to the B550 being ASMedia-sourced, and having a far lower chipset TDP than the X570 (making do with passive heatsinks like the AMD 400-series).