Leading interactive entertainment company BANDAI NAMCO Entertainment Inc. today celebrates PAC-MAN's 40th birthday with upcoming activities and partnerships to commemorate this momentous milestone with fans around the world. The video game and pop culture icon steps into his 40s more relevant than ever as he stars in a bevy of new video game offerings, product partnerships, and brand collaborations.

Born on May 22, 1980, PAC-MAN immediately rose to meteoric popularity, first in video game arcades, then on the pop culture stage with hit song "PAC-MAN Fever" and through an array of branding and entertainment appearances throughout the 1980's and 1990's. With a brand recognition rate of 90% around the world, PAC-MAN's image and brand continues to be one of the most recognized on the planet.