The purpose of this new collaboration is to create a new audio proposition to cater for the high-end segment within gaming by leveraging on Bang & Olufsen's core capabilities of sound, design and craft. This will include "Designed for Xbox" functionalities, which will ensure seamless connectivity and an enhanced user experience. Vice President and Head of Product Management at Bang & Olufsen, Christoffer Poulsen is excited about the new collaboration and the long-term commercial potential for Bang & Olufsen.