Intel

Intel Wants to Ship "Millions of Arc GPUs" to PC Gamers Every Year

Raja Koduri, Intel's Senior Vice President and General Manager for the Accelerated Computing Systems and Graphics Group, has responded via Twitter to an open letter from PC Gamer that addressed the nightmare-like state for GPU pricing and availability, classifying it as "a huge issue for PC gamers and the industry at large". Intel says they are looking to put millions of Arc GPUs into PC Gamer's hands as the company fast approaches the end of the reaffirmed Q1 launch window for its new high-performance discrete graphics products. The reading on this is that Intel plans to add to the available mass of GPUs that consumers can buy, thus alleviating the strain from overwhelming consumer demand, and bringing about a much healthier market - with real and acceptable pricing for graphics products.

That Intel plans to ship millions of Arc GPUs to consumers is no surprise; the company definitely wants to recoup its investment in developing consumer-oriented, high-performance graphics architectures. However, any claims or expectations of improved GPU supply in the market should be taken with a grain of salt, as the bottleneck for graphics products stands not at the GPU design level, but at the semiconductor manufacturing one: namely, there are only so many GPU wafers that AMD can secure from foundry company TSMC, which also serves customers like Apple, Qualcomm, and other technology industry giants.

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