Kyle Bennett, head of HardOCP, and part of this Industry for several decades has posted an interesting editorial yesterday. While I don't agree with everything, he's making great points that are worth considering. The editorial begins with how and why GPU vendors will abolish the MSRP, because it's bringing nothing but bad press to them. No MSRP would also mean additional flexibility in pricing things—just set the price dynamically—no doubt that also helps to maximize profits.

I am sure both AMD and NVIDIA have marketing managers sitting around watching reviewer after reviewer slamming its company for "fake MSRP" and are now thinking about a solution to that.