Havas Media the agency hired to manage the Epic Games Store recent game giveaway campaign "The Vault", which ran from May 14th through June 18th has revealed some new statistics on the success of the program. The Vault campaign focused on 21 key markets where several major titles were given away for free such as Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, and Ark: Survival Evolved.

The campaign provided a major boost to the Epic Games Store setting many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million. This brings the store much closer to Steam which had 95 million monthly active players in 2019 and has 14 million to 20 million peak concurrent players each day.