Today, Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This includes a joint commitment to grow fandom and esports participation through LaLiga's official esports competition, eLaLiga Santander.

The new agreement comes as the world is playing and watching more EA SPORTS FIFA than ever before as football fandom continues to grow. EA SPORTS FIFA 20 for console and PC is the most-played game in franchise history. Unique players have increased 10 percent year-over-year and daily active players reached an all-time engagement high. Fans are watching record volumes of EA SPORTS FIFA content as more than 12 billion minutes have been viewed on Twitch since launch--the equivalent of more than 133 million traditional football matches. The 260 percent year-over-year growth in EA SPORTS FIFA content viewership was also fueled by the recent global EA SPORTS FIFA Stay and Play Cup that aired to millions in more than 100 countries.