Valve has recently announced a collection of new store discount policies to clamp down on fake sales and offers that currently plague the Steam store. The cooldown period for sales will be reduced from six to four weeks with exclusions for the major store-wide seasonal sales. The new rules prohibit publishers from discounting their game within 28 days following a price increase in any country and prices can no longer be adjusted during sales. The allowable discount range has also been restricted to between 10 and 90 percent while custom sales must now last for 1 to 14 days. These new policies will take effect starting March 28th, 2022 and will hopefully improve the user experience.