With its GeForce RTX 30-series "Ampere" graphics cards on the horizon, NVIDIA has reportedly taken the first steps toward discontinuing popular SKUs in its current RTX 20-series graphics cards. Chinese publication ITHome reports that several premium RTX 20-series SKUs, which include the RTX 2070, RTX 2070 Super, RTX 2080 Super, and the RTX 2080 Ti, are on the chopping block, meaning that NVIDIA partners are placing the last orders with upstream suppliers for parts that make up their graphics cards based on these GPUs.

It is a slow process toward product discontinuation from this point, which usually takes 6-9 months, as the market is left to soak up leftover inventory. Another juicy bit of information from the ITHome report is NVIDIA allegedly guiding its partners to increase prices of its current-gen high-end graphics cards in response to a renewal in interest in crypto-currency, which could drive up demand for graphics cards. NVIDIA is expected to announce its GeForce RTX 30-series on September 17, 2020.