Amazon Prime is about to get a lot more expensive
Published: 26th July 2022 | Source: Amazon | Author: Mark Campbell
Amazon's Prime subscription costs are increasing this September
Overnight, Amazon has emailed their European customers to confirm that they are raising the cost of their Prime subscription service, increasing the price of Prime by up to 43% per year.
In the UK, Amazon's Prime subscription service has seen its yearly pricing raise from £79 to £95 (20% increase). This change in pricing will come into effect on September 15th, and other European nations will see similar price increase. Amazon's annual price increased in Europe are as follows.
- France - €49 to €69.90, (43% increase)
- Germany - €69 to €89.90, (30% increase)
- Italy - €36 to €49.90, (39% increase
- Spain - €36 to €49.90, (39% increase)
This is the first time that Amazon has increased the price of Prime for UK customers since 2014, and Amazon has stated that their continued focus is on "making Prime even more valuable for members". This price increase comes months after Amazon's latest US price increase, which saw the cost of the service increase from $119 to $139.
In the UK and Europe, Amazon are also increasing the cost of their monthly subscriptions by £1/€1, suggesting that most of Amazon's Prime subscribers are yearly subscribers. Currently, the UK is Amazon's 3rd largest market, and that has been the case since 2014.
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