Mercury Research, one of the electronics industry's premier analyst firms, has revealed its market analysis results - and as you no doubt expected, these paint AMD in a very positive light. According to the company, AMD has reached market share levels it didn't hold since 2013 - a marked improvement over its continuingly dwindling presence in both enterprise's and consumer's minds following some debatable management decisions and technology pursuits.
AMD's Desktop x86 unit share rose to 19.2% in 2Q20, a 0.6% gain over the previous quarter and a very significant 2.1% year-over-year (YoY) increase - a significant achievement following 10 straight quarters of growing market share for the company. However, AMD's mobile chip share paints a much more impressive story, where the company managed to achieve a historic 19.9% of the market - a segment where AMD has long struggled historically, where it embattled a deeply entrenched Intel (and still is battling both Intel and OEM's perceptions and Intel-geared product development and manufacturing workflow). AMD's 2Q18 share in the mobile market was a mere 8.8% - AMD more than doubled its share in just two years, and increased its share by 2.9% over the prior quarter and a 5.8% gain YoY. And that number can only go up, following the extremely warm reception of the company's latest Ryzen 4000 mobile processors, which have already scored 50 design wins with some 30 more designs to be released before year's end.