Everybody else is doing it, so why nit Ubisoft?

Published: 13th September 2022 | Source: AXIOS Gaming | Author: Mark Campbell

Expect Ubisoft's AAA games to now cost $70

In an interview with Axios , Ubisoft's CEO Yves Guillemot confirmed that its new "big AAA games" will now cost $70, raising the prices of their AAA games by 16.6%.

Several major publishers have already moved their game prices up to $70, a move which followed the launch of Xbox Series X/S and PlayStation 5. Previously, Ubisoft had stated that they were undecided about whether or not to pursue higher game prices. Now we know that the will be.

For smaller titles, Ubisoft will be selling their games at a more competitive rate, with Assassin's Creed: Mirage being an example of this. It is available to pre-order for $50 on PlayStation 5 and Xbox Series X/S, with Skull and Bones being Ubisoft's first $70 game.

Below is what Yves Guillemot had to say about Ubisoft's new pricing model.

Some of the games will come at the same price as the competition.
The big AAA games will come at $70,

With Ubisoft raising the prices of their big AAA games, it seems inevitable that other publishers will soon do the same. Many games are already being sold for these higher prices, and relatively few publishers are willing to keep their game prices at lower levels. Gaming is becoming a more expensive hobby.

You can join the discussion on Ubisoft adopting $70 pricing for its big AAA games on the OC3D Forums .

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