[Editor's note: We published yesterday a press release outlining the launch of Philip's new gaming brand Evnia. TechPowerUp's own mice editor extraordinaire Pzogel was on hand for this launch event and shared some thoughts and photos that I deemed interesting to be separately published.]

If there is a rule not to hold launch events at a football stadium, Philips has officially broken it. This would only be fitting, as the mantra of Philips's new gaming brand Evnia is "reinvent the rules." In order to properly introduce their new brand, Philips invited tech journalists and reviewers from all over the globe to the city of Paris, where the Stade de France is located.