Belkin, a global consumer electronics leader, today announced a rebrand that repositions the brand for the needs of today and tomorrow, while staying authentic to its 40-year legacy of creating captivating solutions. The visual identity of the brand has been refreshed to adapt and scale for the needs of a modern business, as Belkin expands into new product categories and channels at breakneck speed. The Belkin website will also be enhanced for seamless navigation and interaction, focusing on more engaging content and more personalized experiences.

Since 1983, Belkin has led the peripherals market in resolving the needs of tech consumers so people can get the most out of the devices they use and love the most. Using deep consumer insights on how people interact with their tech, Belkin has continued to uncover elegant and innovative solutions that take the guesswork out of consumers' hands.