Razer, the leading global lifestyle brand for gamers, today announced an all-new collaboration with the iconic, Japanese denim brand, EVISU. Founded in Osaka, Japan, in 1991, EVISU is known for its famous seagull logo and is one of the ultimate denim must haves, embraced by both collectors and hipsters alike. The collection is one of Razer's many forays into streetwear as a lifestyle brand with the aim of bringing more collaborative collections catering to gamers worldwide. The brands will be launching a limited Razer | EVISU capsule collection, featuring EVISU's iconic apparels and Razer's award-winning peripherals.
"Razer has launched collaborations with fashion and lifestyle partners that are best in class to great success. This time, we're extremely excited to work with the team at EVISU that is known for their commitment to quality and craftsmanship for our next capsule collection," said Addie Tan, Associate Director of Business Development at Razer. "With our knowledge on gaming lifestyle and EVISU's expertise on denim and streetwear fashion, Razer and EVISU have reimagined what it means to be a gamer."