ASUS Republic of Gamers (ROG) today launched a collaboration with ACRONYM, a leading technical apparel design agency, to create a special edition ROG Zephyrus G14 gaming laptop that melds top-of-the-line hardware with a radical new vision for what technology can be. Available for sale worldwide starting today, this device is based on a design concept grounded in Errolson Hugh's vision of a more empowered user: not just a gamer, but a thinker and a creator.

ACRONYM 's co-founder Errolson Hugh has been a pioneer in the technical apparel industry since the company's founding in 1994. In the 26 years since, their agency has built an extensive design portfolio dedicated to fusing singular style with the latest technology. Whether they're designing product lines for Nike and Arc'Teryx, virtual video game gear for Square Enix / EIDOS, or creating clothing under their own flag, ACRONYM has a proven track record as a visionary in the apparel industry with a commitment to sourcing top notch materials to create utilitarian designs that go far beyond style.