According to the latest rumor, the upcoming NVIDIA GeForce RTX 4070 could have a higher MSRP than expected, and could launch at $749. Yesterday, a nother rumor pointed out that NVIDIA is splitting the reviews for the GeForce RTX 4070 on two dates , with reference models that are sticking to MSRP going out on April 12th, and custom, higher-priced versions, a day later, on April 13th. The same date, April 13th, is when the GeForce RTX 4070 should hit retail shelves.

According to Moore's Law is Dead, the MSRP for reference versions will be set at $749.99, which is a bit more than earlier expected, and just $50 less than the launch MSRP for the GeForce RTX 4070 Ti. The custom versions, or "premium" as some now called them, could start at $799.99.