It was only Monday this week that ASUS announced the official launch of the ROG Swift OLED PG27AQDM, but now retailers have started to put the display up for pre-order and it looks like for once, ASUS hasn't priced its products higher than the competition. In the US, it appears that the PG27AQDM will retail for US$999, which is the same price that LG is asking for its equivalent Ultragear OLED 27GR95QE-B. ASUS does claim to have higher typical brightness at 450 cd/m² vs a mere 200 cd/m² for the LG, yet somehow also claim to have half the power consumption.

A swift jump over the pond and the PG27AQDM looks a little less exciting, with it coming in at £1,098.95 in the UK and €1,299.99 in Germany and as much as 14,990 kr in Sweden, which puts all three nations at well over US$1,100 excluding any local VAT. That makes LG's Ultragear OLED the far more attractive option in Europe, as it's cheaper in all three countries by the equivalent of around US$100. For those still interested, the bad news is that the display won't arrive in retail until sometime in mid or end of April, depending on the country you live in.