Western Digital Corp. today announced a significant step in the ongoing implementation of its diversified storage portfolio strategy by forming separate product business units for its Flash and HDD technology assets. The Flash business and the HDD business will each be led by a general manager and will align the company's diversified portfolio to an acceleration strategy designed for growth, profitability and development agility. By delivering both Flash and HDD market-leading innovation through highly focused product development organizations, Western Digital's strategy positions the company to leverage its strong go-to-market and operational synergies and uniquely address broad customer storage needs from edge devices to cloud infrastructure.

Also today, Western Digital announced the appointment of Robert Soderbery as executive vice president and general manager of its new Flash business unit. A thirty-year technology and business veteran, Soderbery is responsible for all Flash portfolio strategy, product development and business results and will lead engineering and product management teams focused on delivering the company's Flash innovation. The company confirmed an executive search is underway for a general manager who will lead its HDD product business.