HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and e-sports, today announced the release of HyperX and P.L.A.Y. (Pet Lifestyle and You)'s gaming-peripheral-inspired pet toy collection, a whimsical collaboration for furry friends and their humans alike to enjoy. The new line will feature miniature versions of HyperX's gaming peripherals, all designed to provide pets with hours of fun and entertainment. The toys will be made from high-quality, sustainable materials and feature colorful and engaging designs to stimulate pets' natural instincts to play.

Game alongside your pet IRL with a matching "Alloy Keybark" Gaming Keyboard toy, constructed with a supersized squeaker and crinkles. Both you and your furry friend can chat and stream with the wearable "Cloud Arfa" Gaming Headset toy, modeled after the Cloud Alpha, equipped with durable dual squeakers for the ultimate playtime experience. The interactive "PAWdcast" Microphone toy, modeled after the QuadCast S microphone, is enhanced with hidden rope and advanced textures and sounds designed to capture any pet's attention. Once it's game over, enter cooldown mode on a soft and plushy "Pulsefur Mat" chill pad, modeled after the Pulsefire Mat mouse pad, available in multiple sizes.