TrendForce research reveals that global notebook shipments reached 33.9 million units in 1Q23—a 13% QoQ and 39% YoY decline. This drop is primarily attributed to the continued impact of economic headwinds on consumer market confidence, which has hindered notebook channels as they destock. As a result, notebook brands have reduced ODM orders in an attempt to regulate inventory pressure, with this pressure on notebooks and their components expecting to be eased in 2Q23 as channels increase demand MoM. TrendForce predicts this will drive 2Q23 notebook shipments to 37.63 million units, an 11% QoQ increase but a 17.7% YoY decline.

Business markets face pressure, demand for niche products gradually growing
The U.S. Federal Reserve raised the benchmark interest rate a quarter of a percentage point, from 4.75% to 5%—the highest it's been since the eve of the 2007 financial crisis—in response to weak market demand and a continuous decline in corporate revenue. In the face of high financing and borrowing costs, businesses are strictly controlling financial expenditures, delaying procurement plans, and reducing manpower, all of which, impact the shipment volume of commercial models.