For Founders of Small Businesses, the Personal Story Matters

The New York Times | April 28, 2023, 5 a.m. | Original
A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?
‘Lord Commander’ of the DMZ Has Seen It All on the Korean Frontier Germans Protect Memorials to Soviet Troops Who Defeated Nazis