The Steamworks Development team has announced some welcome changes to how game trailers get displayed on product pages - users have provided feedback about the frustrating process of having to navigate through lots of videos (as many as 12!) before reaching game screenshots. Valve's storefront UI designers introduced the adjusted system yesterday : "These changes include new logic that determines the order of trailers and screenshots, plus the ability to specify a category for each trailer to show to players." Game developers will face a brand new restriction: "Starting today, a maximum of two trailers can appear in the row of thumbnails to the left of screenshots. Any remaining trailers will be displayed after the screenshots, resulting in a default view for players that always has a mix of screenshots and trailers in view." This a welcome change and effectively ends the frontloaded spamming of trailers in screenshot galleries.

Product page managers will need to be more selective with their choices of headlining footage: "You are welcome to upload as many trailers for your game as you wish, but it is important to select the order of your trailers to prioritize the ones you think will be most useful to potential new customers. You can specify the order of your trailers in the 'Edit Store Page' section of Steamworks, on the 'Trailers' tab...Ideally you'll want to give players a good look at the gameplay of your game in as short a time as possible. We recommend that your first trailer be one that features primarily gameplay, clearly demonstrating what the player will be doing in the game and how they will be interacting with the world you've built. Save your company logos or narrative storylines for further into your trailer once you've gotten the interest of a player.