Building on a unique and diverse product portfolio across HDD and flash, Western Digital today announced a suite of new NVMe SSDs for enabling next-generation, data-centric architectures for data centers, industrial IoT, automotive and client applications. The new family includes the Ultrastar DC ZN540 ZNS NVMe SSD for designing a more efficient data center storage tier with competitive TCO; the Western Digital IX SN530 Industrial SSD for the extreme environments of industrial and automotive applications; and the 2 TB WD Blue SN550 NVMe SSD for speeding up PC performance. Leveraging Western Digital's unique vertical integration capabilities - from designing and manufacturing its NAND flash to developing its own in-house SSD controllers and firmware - the new products underscore the company's continued strength and commitment in driving storage innovation for new system architectures, applications and use cases for global customers across cloud, OEM, enterprise, channel and retail end-user markets.

The amount of data created over the next three years will be more than the data created over the past 30 years, according to IDC. Billions of connected systems will generate a myriad of contextualized data sets from smart video to consumer and sensor data, which must be captured, transformed and analyzed to bring value to industries, businesses and people. Legacy architectures cannot keep up with today's data-intensive environments. The challenge is how to efficiently and cost-effectively build the data infrastructure that will keep up with data demands of the zettabyte-scale era. Storage is critical and fundamental to creating these new architectures and extracting value from data.