AMD's Executive Vice President Rick Bergman in an interview with The Street shed some light on the company's future plans for Zen 4 and RDNA 3, even as we are still reeling from (or coming in to) Zen 3 and RDNA 2's launches. Speaking on RDNA 3, Rick Bergman mentioned the company's commitment to achieve the same 50% performance-per-watt increase they achieved with RDNA 2, and had some interesting takes on the matter of why this is actually one of the most important metrics:
Rick Bergman
It just matters so much in many ways, because if your power is too high -- as we've seen from our competitors -- suddenly our potential users have to buy bigger power supplies, very advanced cooling solutions. And in a lot of ways, very importantly, it actually drives the [bill of materials] of the board up substantially. This is a desktop perspective. And invariably, that either means the retail price comes up, or your GPU cost has to come down. We focused on that for RDNA 2. It's a big focus on RDNA 3 as well.
