Over the last year, we've seen a lot of interest in a new category of PCs designed for content creators. With high-end specifications and serious styling, these new creator PCs are being marketed to animators, designers, photographers, videographers, musicians and other digital content creators. Today, to meet growing demand from our press and retail partners, we're releasing two new benchmarks for measuring the performance of creator PCs. These two benchmarks use popular Adobe applications to test PC performance for photo editing and video editing work.

Enthusiast creators now have easy access to many of the same software tools used by professionals. Add increasingly powerful, yet affordable PC hardware, and creators have everything they need to develop their talent and unlock their potential. For creators who make a living from their craft, focus and productivity are key. When the process gets in the way, creativity suffers. Even the smallest interruption can break the flow. Longer delays from loading images or exporting video files are even more frustrating. Creator PCs promise to smooth out the wrinkles in the production process. Many manufacturers are now offering dedicated systems for content creators. Benchmark scores offer an easy way for creators to compare the performance of these different systems.