Electronic Arts has reportedly expressed interest in taking over UK-based game developer Codemasters, the studio behind the official Formula One-licensed F1 series; DiRT series, and other hit motorsports franchises. EA comes from the legacy of Need for Speed, and is possibly eyeing the prestige of the F1 license that comes with Codemasters, besides the studios innovations and expertise with race simulation. In doing so, EA has gatecrashed the £725 million take-over bid by Take-Two Interactive, announced in November 2020. EA will reportedly formalize and disclose its competing bid for Codemasters later today (December 14, 2020), which is naturally expected to be higher than that of Take-Two.

UPDATE: EA really swung out of the gates with a baton made of stylishly compacted bills, and took the prize home. The company has announced it has reached an agreement with Codemasters' Board of Directors to purchase the company for $1.2 billion.