Popular NVIDIA and AMD GPUs are on track to reach $400 soon
The RTX 4060 Ti marks another price cut, while the AMD GPU is now below MSRP.

As we suspected, the competition among major GPU vendors is heating up in the upper-midrange segment. With AMD’s recent price change for the Radeon RX 7700 XT, the first major NVIDIA board partner has decided to lower the price for its RTX 4060 Ti 16GB model. This card was launched at $499 more than a half a year ago, but was quick to receive price adjustments from retailers.
Currently, you can find MSI RTX 4060 Ti 16GB model based on VENTUS 3X OC design at $419. This price is a result of two promotions, the mail-in-rebate of $20 and an additional $30 off coupon applied at checkout. This means that the card has effectively dropped to the lowest price in weeks.
RTX 4060 Ti and RX 7700 XT price cuts, Source: Newegg
GeForce RTX 4060 Ti [$499 MSRP] affiliate links
- MSI RTX 4060 Ti 16GB Ventus 3X OC : $419 (Newegg) $20.00 Mail-in rebate, $30 off VGAEXCMSET658
Radeon RX 7700 XT [$419 MSRP] affiliate links
- ASRock RX 7700 XT 12 GB Challenger: $409 (Newegg) $10 off VGAEXCAB238
- Sapphire RX 7700 XT PULSE : $409 (Newegg) $10 off CLBDQ5323
- Sapphire RX 7700 XT PULSE : $419 (Amazon)
- XFX RX 7700 XT QICK319 : $419 (Amazon)
The Radeon RX 7700 XT has recently been discounted officially to $419, but it only took a week to see the first retailer going even lower. At $409 one can now find two models which are exclusively available at this price thanks to $10 coupons. Those cards are SAPPHIRE Pulse and ASROCK Challenger, so the entry-level offering no doubt.
At this rate, we expect Radeon RX 7700 XT to drop below $400 very soon. This model was never among the most popular cards in the RDNA3 lineup, but thanks to AMD lowering the MSRP, retailers and AIBs will have more headroom for competition. This competition is getting more and more intense.
Source: Various