OmniBook, EliteBook and Omen series to fill the HP laptop stack

HP is changing its consumer and commercial portfolio in an effort to simply the naming schema.

A transformation in the naming schema is now in effect at HP. Every computer user must have heard about HP Pavilion, Spectre, or Envy laptops at some point. These brands will no longer be maintained as HP reshuffles its branding entirely.

The news about HP’s branding change comes as Microsoft announces the Copilot+ laptops. HP was among the companies that launched two systems: the OmniBook X AI PC and the EliteBook Ultra G1q AI PC, both following the new naming schema.

In short, HP will now use two brands for consumers and commercial customers: Omni and Elite, respectively. Each group will be divided further into Book (laptop), Studio (All-in-One PCs), and Desk (Desktop PCs). Furthermore, there are several tiers: 3, 5, 7, X, and U (Ultra) on the consumer side, and 2, 4, 6, 8, X, and Z on the commercial side of the business.

New product branding, Source: HP

HP explained the change this way: “… as AI PCs quickly transform the personal computing landscape, we saw an opportunity to take increasingly complex technology and communicate it in a strikingly simple way.” The first laptops affected by this change are Snapdragon X series laptops, with AMD and Intel laptops to follow.

This effectively means that HP has discontinued several of its consumer series, such as:

• Spectre (prosumer)
• Envy (upper tier)
• Pavilion (budget)
• Dragonfly (top-level business)

What the chart above doesn’t mention is the HP Omen series, the company’s gaming product brand. These products will continue to be sold with their own naming schema and are not affected by this change.

Source: Windows Central