The major GPU releases in 2020 are all plagued by the same problem: good product, not enough stock. This has led to a perverse situation on the market: you can't just walk into your favorite store and purchase the product you want. This is a consequence of NVIDIA and AMD going to market with tiny volumes, and extremely optimistic MSRPs which opened up the market to the phenomenon of scalping. Scalpers are individuals, or groups, who buy up whatever little volume is available, often using sophisticated online shopping bots, and resell them at exorbitant premiums on marketplaces like eBay, for profit.

This system only works because there is zero retail stock available anywhere on the planet, and whatever volume comes in, is so low that it evaporates, often before hitting retailer shelves. The only way scalping can be defeated is for manufacturers to flood the market with large volumes of product that the scalpers cannot scale their purchases up to, and possibly for crypto-currency mining to become not worth it on the latest generations of graphics cards. Until these happen, marked-up pricing is an inescapable reality for consumers.