ASUS' most expensive Z590 motherboard will cost over â?¬1,500!
Published: 16th January 2021 | Source: ASUS Press DE | Author: Mark Campbell

ASUS reveals the pricing structure of their ROG, TUF and Prime Z590 motherboard lineups
Intel's Z590 motherboards are not going to be cheap. The addition of PCIe 4.0 and a wide range of other platform upgrades have called for higher-cost components, chipsets and other add-ons. New features have their price, and it looks like ASUS will not have a Z590 motherboard that costs less than €189.
ASUS DE has revealed the European pricing of their Z590 motherboard lineup, the platform which will act as the backbone of Intel's 11th Generation Rocket Lake processor lineup. High-end motherboard models will feature WIFI 6E, Thunderbolt 4 support, USB 3.2 Gen 2x2 ports and plenty of PCIe 4.0 connectivity. Add on options like liquid cooling, and we have motherboards that can cost more than $1,500.
Earlier this week we reported on the pricing of MSI's Z590 lineup , which saw their flagship Z590 GODLIKE be priced at €999. This pricing makes MSI's GODLIKE more expensive than ASUS' ROG MAXIMUS XIII Extreme and much less expensive than the MAXIMUS XIII Extreme Glacial.
High-end PC building is becoming a costly hobby, though it is worth remembering that you need not spend more than €1000 to have a great CPU and motherboard.
ASUS DE has revealed the European pricing of their Z590 motherboard lineup, the platform which will act as the backbone of Intel's 11th Generation Rocket Lake processor lineup. High-end motherboard models will feature WIFI 6E, Thunderbolt 4 support, USB 3.2 Gen 2x2 ports and plenty of PCIe 4.0 connectivity. Add on options like liquid cooling, and we have motherboards that can cost more than $1,500.
Earlier this week we reported on the pricing of MSI's Z590 lineup , which saw their flagship Z590 GODLIKE be priced at €999. This pricing makes MSI's GODLIKE more expensive than ASUS' ROG MAXIMUS XIII Extreme and much less expensive than the MAXIMUS XIII Extreme Glacial.
High-end PC building is becoming a costly hobby, though it is worth remembering that you need not spend more than €1000 to have a great CPU and motherboard.
| Model | RRP (Euros) | Availability |
| ROG Maximus XIII Extreme Glacial | €1516 | Q1 2021 |
| ROG Maximus XIII Extreme | €960 | Beginning of Feb 2021 |
| ROG Maximus XIII Hero | €505 | Q1 2021 |
| ROG Maximus XIII APEX | €505 | Beginning of Feb 2021 |
| ROG Strix Z590-E Gaming WIFI | €378 | Beginning of Feb 2021 |
| ROG Strix Z590-F Gaming WIFI | €341 | Beginning of Feb 2021 |
| ROG Strix Z590-A Gaming WIFI | €328 | Beginning of Feb 2021 |
| ROG Strix Z590-I Gaming WIFI | €378 | Q1 2021 |
| PRIME Z590-A | €277 | Beginning of Feb 2021 |
| TUF GAMING Z590-PLUS WIFI | €252 | Beginning of Feb 2021 |
| TUF Gaming Z590-PLUS | €239 | Q1 2021 |
| PRIME Z590-P | €201 | Q1 2021 |
| PRIME Z590M-PLUS | €189 | Q1 2021 |
You can join the discussion on ASUS' ROG TUF and Prime Z590 pricing structure on the OC3D Forums .
Most Recent Comments
16-01-2021, 11:40:50
LinchpinMotherboard pricing has gone absolutely insane. I've got a Strix Z370-I in my main system that I bought a week or two after it launched and it cost me right around half of what Asus is now going to charge for its Z590 equivalent. This hobby is going to crash to a halt for a lot of people at this rate. Quote