Crucial at CES 2020 showcased their upcoming changes to their memory portfolio, with their Crucial Ballistix lineup being condensed into just three brands: Ballistix, Ballistix RGB, and Ballistix MAX. These lineups replace the company's Ballistix Sport, Tactical, and Elite products under a redesigned portfolio and aesthetic language.

Ballistix will be the mainstream memory solutions, ranging through speeds from 2400 MHz to 3600 MHz and densities of 4 GB to 32 GB. The new, modernized aluminium heatspreader design is available in black, red, or white colors, and in DIMM or SODIMM form-factors. Ballistix RGB are basically the same sticks, but with an added 8 zones and 16 LEDs of RGB lighting to the heatspreader via usage of a diffuser.