
In 2023, Samsung broke Apple’s 20-year streak of winning first place in the for personal computers by forcing a tie. This year Apple has returned to ruling the category while HP won second, knocking Samsung down a notch.
ACSI published its today based on 13,000+ respondents (chosen at random) from July 2023 to June 2024. The personal computer category includes desktops, laptops, and tablets.
For 2024, Apple’s experience scored 85/100, four points above the personal computer average of 81 this year and two points higher than Apple earned last year.
Meanwhile, Samsung who tied Apple last year saw a drop in satisfaction by one point to 82/100. HP jumped into second place this year with a score of 84, just behind Apple. Impressively, HP saw a 3-point increase YoY.
Amazon and Dell rounded out fourth and fifth place, respectively.

Across all brands, desktop machines just outranked laptops and tablets with an average score of 82/100 for 2024.
The trend YoY was a 2-point drop for desktops, a 1-point increase for laptops, and a 5-point increase for tablets.

And here’s a breakdown of how respondents rated personal computer features:

What would you rate your satisfaction with Apple’s Mac and iPad? Share your thoughts in the comments!
All charts via , top image via Apple
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