Oura CEO Believes Apple Will Not Launch A Smart Ring Because It Is Difficult To Make And It Could Potentially Undercut The Company’s Watch Sales

Under Tim Cook’s leadership, Apple was able to enter the smartwatch business and, in a few short years, offer health-focused features that were not just instrumental in saving lives but also helped people change their outlook on their lifestyle. Similar health features have arrived for the second-generation AirPods Pro, and that only means that the sky is the limit for Apple, suggesting an entry into a new category such as a smart ring. However, Oura CEO Tom Hale believes that the company will not enter this market because not only is this accessory difficult to make, but it can potentially […]