We already knew that Apple’s fiscal Q4 (calendar Q3) quarter set a new revenue record , but were lacking some details. A new report says that the income reflected record iPhone shipments, and the highest ever average selling price (ASP) achieved for the iPhone line-up.

Counterpoint Research shared the data from its latest Market Monitor report …

Apple reported its earnings back in October of last year, and said that it set a new revenue record for a September quarter.

Apple has released its earnings report for fiscal Q4 2024. The company reports $94.93 billion in revenue during the three-month period, up 6% year-over-year. This sets a new September quarter revenue record. For comparison’s sake, Apple reported $89.5 billion in revenue in the same quarter last year.

The company said this included a 6% year-on-year increase in iPhone revenue specifically.

Since the company long ceased sharing actual unit sales, we didn’t know whether the revenue increase was down to higher sales numbers or a higher average selling price, but says that it was a mix of both.

Apple led in terms of revenues and recorded its highest-ever shipments, revenues and ASPs for a third quarter […] Apple led in terms of revenues and recorded its highest-ever shipments, revenues and ASPs for a third quarter (calendar year).

We still don’t know the relative importance of the two factors, but across the smartphone industry as a whole, increased ASP played a bigger role.

Global smartphone shipments increased by 2% YoY in Q3 2024. Global smartphone revenues rose 10% YoY, driven by a 7% increase in ASP.

So a relatively modest boost in sales, but a larger increase in average spend.

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