Netflix just released its , outlining all the most popular shows and movies from the second half of 2024. One interesting highlight in particular may help explain why has been leaning so hard into global, non-English content recently.

Netflix operates at a very different scale than Apple TV+, so it’s hard to make comparisons in terms of content popularity.

But one key highlight from the latest Netflix viewership report helps explain a recent Apple TV+ trend.

: “Nearly a third of all viewing on Netflix came from non-English shows and films ”

That’s a pretty huge chunk of a really big Netflix viewership pie.

Additionally, three of Netflix’s 10 most viewed shows during the period were also non-English—headlined by Squid Game season 2.

Netflix has long invested heavily in non-English content as it seeks to grow a global audience—and its strategy seems to be really paying off.

Apple TV+, meanwhile, is a much smaller player at the moment, but it’s recently been ramping up non-English projects too.

Apple TV+ is heavily upping its investment in non-English content

Apple’s streamer did produce some non-English shows in its first few years, such as and .

Those shows received lots of critical acclaim. Yet they remained rare outliers among a slate of mostly English content.

In the last several months though, there’s been a significant increase of non-English output.

Just since September, Apple TV+ has debuted:

Despite having a relatively low output of new content overall, Apple TV+ has started averaging one new non-English show per month.

And Netflix’s success helps explain why.

Even though US growth remains Apple’s big priority, the company is making moves with TV+ that set it on a path toward true global success.

Perhaps the current craze will lead more Apple TV+ viewers around the world to discover great non-English content too.

Apple TV+ is and features hit TV shows and movies like , , , , and .