Among major TV networks in the US, FOX is the only player that doesn’t yet offer a direct-to-consumer streaming service along the lines of Paramount+ (CBS), Peacock (NBC), and Disney+ (ABC). But that’s changing later this year, and the company has its new streamer’s leader.

FOX recently announced it would launch a “direct-to-consumer subscription streaming product [that] will seek to extend the reach of FOX News, FOX Sports and the FOX broadcast network outside of the traditional cable bundle.”

Now, the CEO of that currently-unnamed streamer has been named as Pete Distad, formerly at Apple, Hulu, and briefly Venu Sports.

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“I’m excited to bring FOX’s leading sports, news, and entertainment content to audiences outside the traditional pay TV bundle for the first time via an all-new streaming platform,” said Distad. “Working closely with our content, distribution, and platform partners, we’re going to build and grow a differentiated viewing experience for consumers to access their favorite FOX programming.”

Distad worked at Apple from 2013-2023 and served in a variety of roles overseeing business, operations, and global distribution for Video, Sports, and of course Apple TV+. He also got his start as product marketing lead on the Apple TV streaming box.

Until recently, Distad had been in charge of the Disney-Warner Bros-FOX joint venture: Venu Sports .

That sports streaming bundle was in the works for more than a year, had its planned launch halted by a lawsuit, and was ultimately canceled last month .

It seems that FOX was pleased with Distad’s performance as CEO during that time, as the new job heading up its upcoming streaming service proves.