Apple has released some of the first video ads for the iPhone 16e on its release day, including six new shorts plus a traditional video ad. The videos hit on a variety of talking points and feature promotions, but all seemingly supporting a single message: the iPhone 16e is the best iPhone for the average person.

Apple’s new iPhone 16e ads focus on:

• , because per Apple the average person drops their phone 208 times per year
• , since the 16e has the best ever in this size of iPhone
• , which does so much that “maybe one camera is all you need”
• two videos focus on Apple Intelligence features like and
• and finally , an ad that calls the new model “future proof” by showing a man next to his several-years-older self

Then, of course, there’s the main ‘Meet iPhone 16e’ video. Which for some reason I don’t quite understand features a blue inflatable guy dancing with the new iPhone.

Overall, I think Apple’s new iPhone 16e ads do a good job of hitting on the features that its target market will care about. It truly is a solid option for users who don’t want to buy another iPhone for a long time.

What do you think of the new iPhone 16e videos? Let us know in the comments.