Apple has managed to sustain a brand loyalty that remains unbeaten, especially in smartphones, where the iPhone seems to be the go-to choice, especially for Gen Z consumers. While the trend can be seen globally, specifically in the U.S., its popularity seems to be unmatched. This is especially confirmed in a recent survey conducted about teenagers in the U.S. where the results of the survey indicate that the iPhone continues to be the most preferred smartphone. Apple's success is not only in creating aesthetically a device that the young generation especially associates with, but also lies in the seamless integration […]