Data drawn from a new in-game poll called Play2Act showed evidence that gaming has the potential to incentivize greener habits among gamers. 79 percent of those respondents who had played games with green messages or environmental content reported making at least one positive behavioural change after playing these games. Among these players, 47 percent report reducing their environmental impact through energy use or public transport, while 34 percent report making greener consumption choices.

Launched in September 2024, Play2Act is a poll embedded in popular games, designed to explore the role of games in tackling the climate and nature crises. The initiative was developed by PlanetPlay, a not-for-profit platform that contributes to environmental action through games, in collaboration with the United Nations Development Programme (UNDP).