
The number of monthly active users (MAUs) of Douyin in Hong Kong has already surpassed 3 million, according to a report on Tuesday by Guangzhou -based newspaper Southern Metropolitan Daily. That marked a nearly 150 per cent MAU growth from the end of 2022.
Beijing -based ByteDance did not immediately respond to a request for comment on Wednesday.
The high adoption rate of Douyin in Hong Kong reflects a broader trend among China’s Big Tech companies – including Alibaba Group Holding and Tencent Holdings – to widen their local presence as part of efforts to expand beyond the mainland market. Alibaba owns the South China Morning Post.
