EA Sits Out $80 AAA Game Price Race for Now

Electronic Arts recently posted its financial results for Q1 of the 2026 financial year, boasting a reasonably positive outlook for the rest of the year to come, but perhaps more interesting is what came in a Q&A session after the earnings call. According to an Investing.com, transcript of the Q&A session, EA is "not looking to make any changes on pricing at this stage," with the EA CEO saying that the studio's pricing structure allows it to offer something at varying different price tags. The CEO's statement notably leaves room for an $80 offering to be tacked onto the top of its current offerings, although it implies that a price increase might include additional value in some form or another.

Battlefield 6 is expected to be EA's next big launch, and there were fears among gamers that EA would join Nintendo in its push for $80 AAA games, but it seems as though the gaming giant is—at least for now—hesitant to raise prices to that level. Microsoft previously announced that it would also be sticking to the current $69.99 ceiling when it dropped the price of The Outer Worlds 2 from $79.99 back down to $69.99 over "market conditions," going as far as to issue $10 refunds to pre-order customers.
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