Samsung Electronics America today announced the official launch of its Micro RGB TV, the world's first display to feature a micro-scale RGB LED backlight behind a super big and fully immersive 115-inch screen. This breakthrough display delivers brilliant brightness and hyper-realistic hues, allowing you to indulge in color like never before.

The category-defining TV is built with Samsung proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro LEDs—each less than 100 µm in size—in an ultra-fine pattern behind the panel. Unlike most conventional backlighting, the architecture enables precision control over each red, green and blue LED—resulting in an industry-first 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU).