A 61-year-old Chinese business tycoon has remarried a woman the same age as him after a bitter six-year divorce battle.

The fresh nuptials, which challenge the stereotype of wealthy older men marrying much younger women, have earned the successful businessman widespread praise online.

Li Guoqing, 61, is a Peking University graduate and the co-founder and former CEO of Dangdang, one of China’s first and most well-known online book retailers.

Founded in 1999 with his former wife, Peggy Yu, Dangdang became a household name in China’s e-commerce sector. The two married in 1996 after dating for three months.

On August 16, Li married his new wife Zhang Danhong in a wedding with the theme “Still Believe in Love”.