TrendForce's latest investigations reveal that the NAND Flash industry posted solid growth in 2Q25 despite slight declines in ASP. Production cuts by suppliers helped ease the supply-demand imbalance, while supportive policies in both China and the U.S. fueled demand. Overall, bit shipments rose significantly, driving combined revenue among the top five suppliers up 22% QoQ to US$14.67 billion.

Looking ahead to 3Q25, demand is expected to stabilize as the effects of China's subsidies and U.S. tariff-driven stockpiling begin to fade. While ASPs may edge higher, weak consumer demand and front-loaded inventory stocking are likely to limit growth, with industry revenue projected to continue expanding but at a slower pace.