Nvidia's DGX Cloud, once positioned as a direct-to- enterprise AI cloud, has quietly taken a backseat in the company's external strategy. According to an insider speaking to The Information , the GPU behemoth now uses most of DGX Cloud's capacity for internal research rather than promoting it as a customer-facing product.
It's a subtle change, but in Nvidia's financial results for the second quarter of its 2026 financial year, the company no longer attributes its multibillion-dollar cloud spend commitments to DGX Cloud, a disclosure it had included in prior quarters . This service is still listed in revenue categories, but its role has clearly shifted to in-house infrastructure. In other words, DGX is still alive and kicking, but it's no longer meant to compete head-on with the likes of Microsoft Azure or AWS.
Instead, Nvidia has turned its focus to Lepton , a GPU rental marketplace launched earlier this year. Unlike DGX Cloud — which involved Nvidia renting GPUs from neocloud players like CoreWeave and then subleasing them to customers — Lepton acts as a traffic controller. It routes workloads to partner providers, including AWS and Azure, which are set to join the marketplace despite their own GPU offerings. This makes Nvidia less of a rival and more of an aggregator in the cloud AI economy.
