Apple spotted filming in 3D at iPhone 17 launch

Apple may be making a special video for Apple Vision Pro owners.

At any big Apple retail launch, Apple’s cameras are usually rolling. This typically results in a short montage video, such as recently shared by Tim Cook. However, during yesterday’s and launch , something extra was spotted at Apple The Grove in Los Angeles:

The camera shown is Blackmagic’s URSA Cine Immersive camera , which is Apple’s preferred camera for creating Immersive Video content for .

Apple has a history of creating highlight reels in Immersive Video, such as their Super Bowl LVIII video . Perhaps we will soon see a similar video for the launch of , , and !

As a reminder, Apple is expected to release an updated as soon as next month, with either an M4 or M5 chip. This update is also expected to introduce a new head strap that will hopefully make the device easier and more comfortable to wear.

My favorite Apple accessories:

FTC: We use income earning auto affiliate links. More.

Menu